Optimax Global Venture

What is Digital Marketing?

The history and meaning of digital marketing

It was popular during the 90s when the internet came. Email was a popular marketing tool in the early days of digital marketing. Digital marketing refers to the use of cybernated channels to request services or digital products. It involves the utilization of websites, mobile apps, social media, search engine and other analogous channels.

Digital marketing involves some of the same principles as traditional marketing. And it is frequently considered a new way for companies to approach consumers. Hence to understand the voice of the customer (VOC).

Discussion on digital marketing

The methods

Companies frequently combine both traditional and digital marketing ways in their strategies. Marketing refers to any conditioning that a company uses to promote its products and services. In order to be successful, marketing requires a combination of advertising expertise, deals and the capability to deliver goods to end-user. This is typically accepted by specific professionals or marketers who can work internally( for companies) or externally with other marketing enterprises. 

Traditionally, it is concentrated on marketing through print, TV, and radio. Although these options are still relevant, the rise of the internet led to a shift in the way companies reached consumers. That is where digital marketing came into play. This form of marketing involves the use of websites, social media, search engines and mobile apps. Hence anything that incorporates marketing with client feedback between the company and client.


Although technology and disruptors forced companies to change the way they retailed themselves. Allowing businesses to tag and keyword stuff to get themselves noticed. The development of sharing spots like Facebook made it possible for companies to track data to feed to consumer trends.

Studies show that people prefer using their smartphones to log on to the internet. So it should come as no surprise that almost all consumers make purchasing decisions via smartphone. Therefore the prominent decisions are called to click the buy button.  

Digital marketing poses special challenges for its purveyors. Digital channels gain fleetly and digital marketers have to keep-up with how these channels work. Therefore used by consumers and how to use these channels to effectively promote their services or products.


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