Search Engine Optimization are needed to be optimized for user experience. Suspected Google will be leveraging Artificial Intelligence as your read this. For better understanding of our intent when it comes to the new ranking algorithm.
In the last quarter, the search engine optimization has changed and a lot of people are looking for new methods to get better rankings on google. Google provided a list of 15 questions to ask about your content reviews. It is to ensure you are building human-first content. The types of content that could be most impacted would be:-
- Online education materials
- Arts and Entertainment
- Shopping (E-commerce)
However, the impact was mostly felt in a few website categories (e.g., ringtones, coding, lyrics). Its overall impact was relatively small. It will be more intelligent, more personalized and ultimately better for the consumer.
Google’s algorithm is getting smarter with time. We can expect Google to use Artificial Intelligence for a lot of things. So in the future such as making text snippets more concise and understanding what people are searching for at any given moment on any given device.
What to do for user experience
The first and foremost technique are content marketing. A good article can rank better on google if you optimize it correctly. Google might be giving more weight to links that have a high engagement rate now. So the optimizer have to work hard and create quality content with links that are going to increase traffic on their website. Hence fulfilled search engine optimization user experience.
In this final quarter of 2022, it will be crucial for SEOs to think about how they can generate page views and best user experience. Therefore obtaining higher rankings in Google searches. Search engine optimization became increasingly important and the future looks to be even more competitive for SEO experts.